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October 23, 2008

30 Seconds to Set the Record Straight

With less than two weeks to go until Election Day, the YES! on Prop 2 campaign is putting two new commercials (below) on the air in California.

I am disgusted by the fear-mongering and falsehoods from our opponents’ campaign, and the ads here are designed to tell voters who the opponents of Prop 2 really are. Three-quarters of the money coming into the No on 2 campaign comes from factory farming corporations outside of California, and many of them have well-documented records of animal cruelty, consumer fraud, and environmental pollution. The Department of Justice is investigating a number of leading opponents of Prop 2 for illegal price-fixing—with these companies hiking prices more than 40 percent in the last two years. Remember these are the same folks crying crocodile tears about a penny-per-egg increase for switching from cage to cage-free systems, yet they've increased prices by 50 cents in the last two years.

A recent Mercy for Animals investigation exposed animal cruelty and squalor at the state's largest egg factory farm—MoArk/Norco Ranch. It just so happens that MoArk/Norco is the largest funder to the No on 2 campaign, having provided $874,673. As such, MoArk/Norco is the star of our new ad. But as the investigator found out, it's more like a black hole for animals.

For these agribusiness companies to say they are safe food advocates is like tobacco companies saying they are healthy lung advocates. It's a scam, and the public needs to see through the charade.

"Shocking Video"

"Cruelty and Fraud"

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