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January 29, 2013

Tap into a Better World

The HSUS has long been a leader in using technology to improve the lives of animals, building a network of more than 1.6 million advocates through our main Facebook page and making our award-winning videos widely accessible through the pioneering HumaneTV app.

Now we are bringing our remarkable magazine, All Animals, to readers in digital form – and it’s got some amazing bells and whistles. Combining the best of our storytelling assets and engagement tools – investigative reporting, compelling writing, stunning photos and video, beautiful graphic design, sharing features, and live blog and Twitter feeds – this digital version of our bimonthly publication leverages the most popular tablet platform to deliver top-notch advocacy journalism to a broader audience. 

AA_010213_iPad2_V_KDeveloped in partnership with Daily Interactive Networks, All Animals for iPad is a window into the world and the work of The HSUS and its affiliates. In the current issue, now available on Apple’s Newsstand, readers can visit the colorful streets of a Philippine city and see an open-air spay/neuter clinic in action. They can watch rescued pets reunite with their families after Superstorm Sandy, learn how to plant berry bonanzas for wild visitors to their backyards, and share the story of a groundbreaking program to bring pet care to underserved communities. Best of all, they can take action within the app, signing up to support our campaigns or receive our Meatless Mondays recipe of the week.

Our next issue, on the Newsstand at the end of February, will take readers into the underworld of captive parrot breeding and, through an interactive quiz, allow them to test their own knowledge of what really makes a pit bull a pit bull (hint: the much-maligned “pit bull” isn’t actually a recognized breed). It’s all right there within the app, this package of information about humans and their attitudes and behavior toward animals – a story that’s rich in complexity and contradictions, full of heartache and inspiration. 

Already mailed in print form to more than 550,000 subscribers, the paperless version of All Animals has the potential to touch millions with stories about our great cause. Download it, read it, watch it, swipe it, scroll through it, and most of all, use its sharing tools to spread the word through email, Facebook, Twitter, and Pinterest. You never know whose eyes you’ll open or whose lives you’ll touch.

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